Internet forums and viral marketing

October 5, 2008

Internet forums
As well as being a great source of information, the internet offers all sorts of new business opportunities for all market sectors of freelancing.
In addition to Freelance UK’s forum, for each market sector there are trade-specific and industry body sites that you can use to research your work and market area, quite often these [...]

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Brands: keeping them thriving in a downturn

September 1, 2008

There are many ways to ensure your brand flourishes in the downturn, says, Mark Stuart Head of Research at The Chartered Institute of Marketing.
One of the most visible and psychologically important effects of the recession has been the disappearance from the High Street of a number of well-known, established, and – in the case of [...]

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The Marketing Relevance Imperative

August 28, 2008

NIGEL: You’re on ten on your guitar…where can you go from there? Where?
MARTY: I don’t know….
NIGEL: Nowhere. Exactly. What we do is if we need that extra…push over the cliff…you know what we do?
MARTY: Put it up to eleven.
NIGEL: Eleven. Exactly. One louder.-Conversation between filmmaker Marty DiBergi and guitarist Nigel Tufnel, This Is Spinal Tap
In [...]

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Pay-Per-Click – Meet Search Engine Optimization

July 7, 2008

As I continue to work with companies seeking to improve the return of their Internet marketing dollars, I’ve gained a new appreciation for the marriage of search engine marketing and search engine optimization.
Just a like a company’s house list, the information they gather from their own PPC campaigns can provide a significant boost to the [...]

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