Start Your SEO Campaign With On Page Optimization

February 4, 2009

Succeeding with search engine optimization is a function of understanding the basics. Search engine optimization consists of two different disciplines. The first is called on page optimization, what you do on your web pages to succeed, and off page optimization. By mastering both of these areas of optimization, you can have search engine success.
In order [...]

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Why branding is key to your business

January 16, 2009

Branding is a key factor in most business successes says Chris Halliburton, Professor of International Management and Marketing at ESCP-EAP European School of Management.
Branding is the key factor in most business successes. Brand leaders consistently win out in most markets, do relatively well in recession, and show higher profitability through higher perceived quality levels and [...]

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How to get online marketing right

December 9, 2008

The growth of the internet means that all small firms should use this medium to market themselves, says Alan Gleeson, Managing Director of Palo Alto Software Ltd.
The growth in the use of the internet in recent years has led to a huge shift in marketing activities to the online space. This article explains some of [...]

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SWOT

November 29, 2008

Your market research should have created a picture of both the competition and market place.
Against that background you can now creative a framework under these headings, from both your’s and your clients’ viewpoint, of the key strengths and weaknesses your company has, as well as threats or opportunities. This overview will summarise the key elements [...]

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Marketing strategy

November 3, 2008

Wikipedia describes ‘marketing strategy’ as “a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.”
Now that your research has focussed your marketing efforts, you are now moving into the decision-making process for defining the actual tactics you will utilise to [...]

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Marketing objectives

October 18, 2008

When setting up your company or deciding to “go it alone” there would have been a reason, or an objective, for doing so. Either your knowledge or skills bring greater financial rewards if you are self employed, or you wish to create a more harmonious work/life balance for instance.
The same is true of marketing yourself [...]

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